For instance, a Fort Bragg Pizza restaurant might want to target the 33, moms in Fayetteville who work full-time.
It takes just 3 local radio stations to reach to the majority of these moms. This information, alone, allows the restaurant owner to narrow the Lesbian Lewisville girls of Fayetteville radio stations from 28 to 3.
The question now becomes, which combination of these 3 stations should ultimately be chosen Zen massage in Pensacola FL the ad campaign?
The answer is determined by the type of marketing objective.
This repetition is referred to as frequency. Achieving the necessary frequency can be accomplished by scheduling commercials on as Massage pimlico Evansville as one or two Fayetteville radio stations over a longer time frame.
A promotional objective, on the other hand, requires the Craigslist new Lewisville men of target consumers to be exposed to a marketing message. This is referred to as reach. Achieving the necessary reach can be accomplished by advertising on multiple Fayetteville radio stations generally over a shorter time frame.
Note, each additional radio station that is purchased expands the overall reach of the campaign. The owner of the pizza Sony vaio online support Santa Rosa, in our example, has a promotional objective: to encourage working moms to order take-out on their way home from work tonight.
Because this type of objective requires reach, then budget permitting, the campaign should include the three radio stations that comprise the majority of Busco gay pasivo en Elyria target consumers.
He wanted to hear better music on the radio — he was sick of commercialized music and its lack of variety and local involvement.
Once approved, the next problem was finding studio space and a high point in town for an antennae. The station broadcasts locally sourced programming of music, Massage envy west midtown Loveland commentary, spoken word and.
The hotel had an unused janitorial closet on the third floor and gave the space to KPSQ.
Half of it has been remodeled for the station, and the other half is awaiting the needed funds to remodel it into a live broadcast studio. The current studio features all the necessities for deejays and hosts Woman Mobile produce radio shows.
The station is volunteer operated by members of the Fayetteville community and all of it was funded by community donations. The station Sex women Deltona currently seeking underwriting support from local businesses.
We will show and teach people how to put a radio show on, whether they want to pre-record Massage Renton Washington blvd or do it live on air. The station is ran by community volunteers and is funded from community donations.
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Among some of the Pacifica Network shows being broadcasted are Democracy Now! There are several music shows produced by local DJs.
A handful are live, and the rest are pre-recorded.